Websites are made to connect with consumers, and website practices have come a long way in the last 20 years, with each passing year bringing new features. Web design Singapore firms and companies world over has evolved to stay current with the trends.
Some website practices that are relevant in 2020 include:
- Design for User Experience (UX): The process of enhancing user satisfaction, UX, focuses on improving the usability and accessibility of a website. By designing with the consumer in mind, the designs are simple and easy to use.
- Reduced Website choice: Websites have become streamlined and minimal, with customers wanting straight, no-nonsense information. This means diminished options on the homepage so that their focus is on call to action buttons.
- Minimize text: The importance of white space cannot be emphasized enough. The number of words on the home page should be thoughtfully considered and only have the essential texts. You should also use shorter sentences, smaller paragraphs, and more images to capture user attention.
- Colour contrast: Using color contrast draws the eye to specific elements of the design. These are best used to highlight logos, essential words or phrases, or even products.